THE BUSINESS OF FUN

The Derby Festival lasts just two weeks, but its impact on the local community is felt year-round. The Derby Festival is a non-profit organization, but it provides world-class entertainment for its customers. Thunder Over Louisville is the region's largest annual event, but the Festival makes virtually no financial return on the show. However, Thunder greatly benefits a large number of other local non-profit organizations. For instance, Thunder is the No. 1 fund-raiser for the Louisville Science Center, the Kentucky Center for the Arts, Louisville Slugger Museum, Easter Seals, Actors Theatre of Louisville, the Louisville Ballet and the Belle of Louisville. In addition, a recent study found that Thunder produced an estimated impact of $31 million for the local economy on both sides of the Ohio River. For these and many other reasons, the Festival remains committed to producing such an important community asset.

The Festival would not be able to produce such a far-reaching economic impact on the community without the unwavering support of its corporate sponsors and other sources of revenue.

Along with our title sponsors - E-ON U.S., Horseshoe Casino and Hotel, Meijer and UPS - local businesses throughout Kentuckiana can help us make this year's Thunder great!

Individuals can help, too. McDonald's will donate a portion of their sales for each large drink you purchase at participating locations (prices and participation may vary, limited time offer). Or, you can contribute through a Sponsorship Package and enjoy front row seats from a catered hospitality viewing area!

If you've ever wondered what it takes to produce Thunder, join us for our Preview Party at Bowman Field on Thursday, April 8th beginning at 5 p.m. This is your chance to meet the producers and pilots and watch them in action.

See aircraft like the Apache Blackhawks, Super 300, Biplane and L-39 Jet - before Thunder while your children enjoy a playland and other fun, kid-friendly activities!

April 8th

5:00 pm - 9:00 pm
Bowman Field

Admission is free with a 2010 McDonald's Thunder Funder cup or 2010 Pegasus Pin®. Celebrate with the producers and pilots that make this incredible event happen!

Click here for more information on the Kentucky Derby Festival