THUNDER RECEIVES SIX INTERNATIONAL AWARDS
2004-11-17T14:16:03
INTERNATIONAL HONORS FOR
LOUISVILLE’S LARGEST CELEBRATION
Thunder honored by special events industry
Nov. 10, 2004 – Boston, MA – For the third consecutive year, the Kentucky Derby Festival won the Grand Pinnacle Award – the event industry’s highest honor – at the International Festivals and Events Association’s 49th Annual Convention in Boston, MA. The Grand Pinnacle Award, which the Derby Festival also received in 2003 and 2002, is a recognition of the best overall theme and image campaign among the IFEA’s membership. It was based on the 2004 poster design of local artist Joe Weber and implemented throughout the entire campaign by OTT Communications. The Derby Festival also claimed eight Gold, three Silver and seven Bronze Pinnacle Awards at the luncheon, six of which were in association with the Festival’s largest event and opening ceremonies…Thunder Over Louisville.
Thunder Over Louisville received awards for:
GOLD BEST FULL-LENGTH TV PROGRAM (National). Thunder Over Louisville produced by WAVE TV for the Armed Forces Network.
GOLD BEST SPONSOR SOLICITATION PACKAGE. Tailored CD Rom kit for Caesars Indiana – Thunder sponsor. By Ott Communications.
SILVER SPONSOR SOLICITATION – BEST FOLLOW-UP REPORT. Thunder Over Louisville.
SILVER BEST NEW FUND-RAISING PROGRAM. Harley Davidson motorcycle raffle for Thunder. Sponsored by WDRB TV, Maker’s Mark and Louisville Harley Davidson.
BRONZE BEST NEW EVENT. Thunder INTO Louisville. WDRB’s Thunder Poker Run.
BRONZE BEST MEDIA RELATIONS CAMPAIGN. “Thunderstruck.”
The International Festivals and Events Association has more than 2,400 member festivals from around the world. The awards competition honored the best special events, festival materials, promotions and ideas among the membership. Derby Festival competed with events among the ranks of the Indy 500 Festival, Walt Disney World Events, Portland Rose Festival, Fiesta Bowl, Seattle Seafair and the Tournament of Roses.
First held in 1956, 2005 will be the Derby Festival’s 50th Celebration. The Derby Festival is an independent community organization supported by 4,000 volunteers, 325 businesses and civic groups, Pegasus Pin sponsorships and event participation. It entertains more than 1.5 million people in a two- week period and has a local economic impact of more than $93 million. This involvement has made the Festival the largest single-attended event in Kentucky and one of the leading community celebrations in the world.
For more information, visit www.ifea.com.
